Search Engine Optimization
Did you think that getting a website designed and onto the internet was the whole process? Well if that's your view it is definately wrong. Designing the website and uploading it onto the internet is actually the first step in creating a fully functional online business.
If you simply want a web presence that people can visit from an address on your business card, bouncy castle or car then a simple website on the internet may be sufficient.
But who wants a website on the internet that gets no views? Did you think that putting a website onto the internet would instantly result in a flood of customers coming to your website? Well the truth is, as you may have already found out that people don't magically appear and come to your website.
In actual fact you need to have a website that is optimized for the internet. By optimizing a website we mean creating special wording that appeals to the search engines and building the website in such a way as to improve your rankings on the search engines.
In case you were wondering a search engine is like a directory on the internet. If you aren't in the directory how can you expect people to find you? Would people be able to find your phone number without a phone directory? The answer is it's highly unlikely.
Even more important is which 'directory' you get your website into. Of course you can put your website on most of them for free, but some of the less popular ones get hardly any views and wil send you hardly any traffic (customers) your way so it's actually pointless.
Google, Yahoo and MSN are the main search engines that you would want your website to be listed in.
So now you're probably thinking great, get me in Google, Yahoo and MSN and the visitors will just turn up? Wrong. They wont. You will need to get your website ranking high in the search engines, preferably on the first page. We will aim to do this for you for various search terms you request. For example 'bouncy castle hire uxbridge'. If you go to Yahoo and type in 'bouncy castle hire m25' you will see Sukh's Bouncy Castles ranking 2nd. This is one of our websites and after we optimized the website this was the result. Their website now generates more traffic and consequently a lot more leads than it used to.
